UGBS Marcomms Unit Trains MESA PR Team on Digital Marketing
On 14th November 2024, the Marketing and Communications Unit (Marcomms) of the University of Ghana Business School (UGBS) conducted a digital marketing training session for the Public Relations team of the Marketing and Entrepreneurship Students Association (MESA). The training which happened at the ICT lab equipped the team with digital marketing skills to enhance their online presence.
Mr. Boniface Amaning, Digital Marketer, UGBS started the session on effective time management strategies, the importance of hierarchy control, research communications, social media management and end-of-year reporting to assess the effectiveness of strategies and tools employed. Mr. Amaning urged the team to understand their audience and develop a tailored social media strategy and content calendar that aligns with MESA’s objectives and goals. He further mentioned that engagements on content posted can serve as a source of research to understand audience pain points better. Mr. Amaning advised that platforms catering to their target audience should be considered rather than adopting a fit-all approach and storytelling techniques should be leveraged to create compelling content.
Mr. Isaac Owusu, a Photographer/videographer at UGBS, delivered a session on photography and videography emphasising the importance of investing in quality equipment to capture high-resolution images to complement crafted messages. He recommended referencing similar content for inspiration and paying attention to details to enhance storytelling.
Mr. Bismark Amamoo, UGBS Graphic Designer, spoke on elements and principles of design. He urged them to use quality images and pay attention to the accuracy of text in their graphics. Mr. Alfred Atiemo, Former Content Writer at UGBS concluded the training with a session on content writing mentioning that content should be structured to suit the specific audience and objectives. He stated that effective content should either inform, inspire or entertain, depending on its purpose. Mr. Atiemo noted that headlines should draw readers to read, and the content should keep readers engaged until the end. Mrs. Doris Koffi, Office manager at Marcomms expressed appreciation to the team for their initiative to seek training and invited them to visit the unit for further assistance.